Reverie – A Girl Can Dream – Central Shop

The Reverie project was a full branding and store design commission.

Starting with the branding, we moved into store design – the design influence and inspiration was the old salons of Christian Dior and Coco Chanel. The location of the shop is sharing a space with a hair salon – combining the two spaces required some configuration work and redesign of the salon in order to make room for the retail concept. Separating the salon and the store is a semi-transparent glass wall with a print of antique architectural details.

The interior of the shop is clean and sophisticated – all fixtures and furniture was custom designed and manufactured including gold rails and gold and glass showcase, beautifully built desk and display table.

Vintage accents, including busts and display cases, were sourced abroad and perfectly embody the spirit of the brand.